GetResponse Review - All-in-One Solution

What is GetResponse?

Streamlined Marketing Automation for big, small and all businesses in between. Perfectly scalable workflows to customize campaign automation, simplified to spur lead generation and grow sales with personalized communication. 

Tag and track customer behavior to learn more about them and trigger reactions in real-time, catered to connect to your unique audience. Send welcome emails, abandoned cart reminders, special offers, recommend products, and take the guesswork out of online marketing.

GetResponse claims to be the easiest newsletter tool available, with a tonne of pro features. This is a big claim, especially as their prices are so competitive. 

The Polish-based company’s global reach extends to 182 countries, and claim to engage over 1 billion subscribers every month! That’s a lot of emails.

Feature-wise, they do boast a lot more than most other email marketing services. From simple A/B testing to custom landing pages; comprehensive design testing to video email marketing.

The landing pages are especially interesting as they are part of Conversion Funnel, a new feature that takes care of traffic generation and can even act as an online store including payment processing. 

Another feature that’s worth mentioning is their automation, allowing for advanced automated campaigns based on triggers/conditions such as sales or even location. Other tools offer automation, but most are not as powerful or user-friendly.

On higher-tier plans, you also get access to their webinar feature, as well as an inbuilt CRM - extras you don’t commonly see in email marketing platforms. 

It was certainly enough to capture our interest - and, eventually, our business (we now use GetResponse for many of our automated campaigns). So let’s take a deeper dive into this tool.

GetResponse Review: Summary

GetResponse is an all-in-one marketing platform that, as well as email marketing, offers landing pages, a CRM and advanced automation. 

We rank them pretty favorably due to their range of advanced features. Their entry plan is reasonably priced and they offer a generous discount to NGOs.

Is GetResponse the right newsletter service for you?

Recommended if:

You want to capture customer leads:

GetResponse is one of the few newsletter tools we’ve tested that’s truly built for inbound. It offers flexible forms, a landing page editor, Google Analytics integration and sophisticated automation for segmentation and emails, allowing you to both capture and nurtures new leads. On top of that, it’s even possible to host live and on-demand webinars with them.

Their new Conversion Funnel feature allows you to do all of this in an organized manner and easily track where’s converting best.

You’re an eCommerce:

If you’re an online store owner, GetResponse is packed with features to help you drive more sales – integrations with platforms like Magento and Shopify, abandoned cart campaigns, dynamic email content (e.g. based on purchases), and sales tracking. These are available from the PROFESSIONAL plan and upwards.

If you opt for the cheaper ESSENTIAL plan, as an eCommerce, you’ll benefit from GetResponse’s Autofunnel feature. 

Here you can set up or connect your eCommerce site and start building your sales funnel with landing and thank you pages, social media campaigns and much more. Autofunnel is ideal for small businesses selling products and services online.

You need sophisticated automation:

We were impressed with GetResponse’s workflow builder, which enables you to set up automation for a whole range of actions, including sending emails, assigning lead scores, contact tagging, segmentation and data updates. (Available on higher-tier plans only.)

Not recommended if:

You need solid deliverability rates:

Deliverability should be an important consideration for any email marketer. GetResponse had some room for improvement in our deliverability tests. Of course, deliverability rates can always change, so we’re hoping this will improve in the future.

You’re after a free plan:

GetResponse don’t offer a free (or even freemium) plan – just a free trial of 30 days. If you want a free newsletter service, check out these providers instead.

Basic

The Basic plan features include:

Email marketing

Autoresponders

Unlimited landing pages

Unlimited automation templates

Sales funnels

Unlimited lead funnels

Facebook ads

Sell e-products

Here’s what this plan will cost you, depending on the number of subscribers you have in your email list:

Up To 1,000 Subscribers: $15/month

Up To 2,500 Subscribers: $25/month

Up To 5,000 Subscribers: $45/month

Up To 10,000 Subscribers: $65/month

Up To 25,000 Subscribers: $145/month

Up To 50,000 Subscribers: $250/month

Up To 100,000 Subscribers: $450/month

Plus

The Plus plan features include everything in the Basic plus:

Five workflows in the Automation Builder

Webinars for up to 100 attendees

Contact scoring and tagging

Five sales funnels

Three work-together users

Five webinar funnels

Here is how the cost breaks down with your subscribers:

Up To 1,000 Subscribers: $49/month

Up To 2,500 Subscribers: $59/month

Up To 5,000 Subscribers: $79/month

Up To 10,000 Subscribers: $95/month

Up To 25,000 Subscribers: $179/month

Up To 50,000 Subscribers: $299/month

Up To 100,000 Subscribers: $499/month

Professional

The Professional plan includes everything in previous plans plus:

Unlimited automation builder

Web push notifications

Paid webinars with 300 max attendees

Unlimited sales funnels

Unlimited webinar funnels

Work together with five users

On-demand webinars

Here is how much the Professional plan will cost you, depending on the number of your subscribers:

Up To 1,000 Subscribers: $99/month

Up To 2,500 Subscribers: $119/month

Up To 5,000 Subscribers: $139/month

Up To 10,000 Subscribers: $165/month

Up To 25,000 Subscribers: $255/month

Up To 50,000 Subscribers: $370/month

Up To 100,000 Subscribers: $580/month

MAX

Max is an Enterprise plan that features everything in previous plans plus:

Transactional emails as a paid, add-on option

Dedicated support

Dedicated IP address

Microsoft Dynamics integration

Deliverability consulting

Single sign-on (SSO)

Webinars with 500 max employees

Email campaign consulting

Pros

1. I love this automation because 24/7 it warms up our leads and helps convert them onto a call.

2. Like that get response has most of the main features for the basic plans, allowing good campaigns to be run with automation.

3. This is the reason I take great pleasure in using it to send my email subscribers a welcome message, offers on my website and notifications about new posts on my blog.

4. It is worth mentioning that our company stands out for having very original contact with our customers and this is thanks to the templates that GetResponse has.

5. GetResponse is a quality platform that has been very reliable with the design and delivery of our marketing emails. 

6. I really like the way that the emails look when they are delivered, and the level of control that you have over this within the platform. 

7. I don't think the User Interface is quite as intuitive as MailChimp, but the quality is just as good, the prices are more competitive, and the customer service is great. 

8. Any time I have a question, I can get a member of the GetResponse team in Live Chat to navigate me through it.

Cons

• "I signed up to replace both AWeber and ClickFunnels. I am just totally frustrated that you refuse to give me the reasons why an email list import is rejected."

  
  

  "It's REALLY clunky in comparison to other drag and drop tools. If you want to be able to create basic emails, it's a struggle to make sure that things appear correctly."
• 
  

ConsDeployment

• Installed - Mac
• Installed - Windows
• Web-Based, Cloud, SaaS
• iPhone / iPad
• Android

Training

• In-Person
• Live Online
• Webinars
• Documentation

Support

• 24/7 (Live Rep)
• Business Hours
• Online

GetResponse Features

A/B Testing

Analytics/ROI Tracking

Customizable CTAs

Drip Campaigns

Dynamic Content

Landing Pages/Web Forms

Lead Scoring

Sales Intelligence

Search Marketing

Segmentation

Social Marketing

Website Visitor Tracking

Conclusion

GetResponse really came through with the goods, managing to provide both the features and ease-of-use that most other newsletter tools fall short of. We also noted the great automation mechanisms for list management, as well as its flexible and intuitive automation workflows.

While the editor can be a little fiddly when performing certain tasks, their templates are responsive and good enough to create something useful. There’s even an app for iOS and Android that allows you not only to track but also to send newsletters on the go.

With its long list of powerful features like landing pages and even webinars, and now with their new Autofunnel feature, GetResponse is certainly doing quite a few things right. 

While it would be great to see an uplift in deliverability rates, GetResponse scores extremely well in most other areas. As an email marketing tool, it’s definitely versatile enough to perform almost everything you’d need. 

We certainly found this to be true in our case for EmailToolTester’s own email campaigns, and it’s a tool we’d have few reservations about recommending to others.